IDENTIFY YOUR STYLE (PT. 1)

“Fashion is an extension of your personality.”

Note: Although this style guide is designed for men’s fashion, women can benefit from this fashion guide too.

NYC STYLE / FASHION COACH
~IDENTIFY YOUR STYLE~

INTRODUCTION:

When it comes to creating your own style you really have a lot of freedom to do whatever you want with it. Funny enough, in my experience coaching men in NYC, that’s often what stops them. When you have so much freedom of so many different styles it’s very hard to pick which pair of pants best fit your style or what kind of jacket to get, given your sense of fashion. The elixir to having an extraordinary sense of style / fashion is to get really clear on what it is that you want to represent with your style.

This article will help you identify your style and what kind of vibe you want to project. Once you’re really clear on what you want to project, you can check out Part 2 – Visualizing Your Style.


NYC STYLE / FASHION COACH
~IDENTIFY YOUR STYLE~

PICK YOUR STYLE:

Generally speaking, you want to portray the image of an attractive, successful, and confident man. (You could go through all this trouble to try and portray the exact style of a hobo, but I don’t think that would get you very far ) Rather, to help identify your style, start thinking about what kind of persona best fits your style. Here are some examples of possible personas or “identities” you could portray:

~ Cool Geek ~

Examples: Toby MacGuire, Daniel Radcliffe

~ Bad Boy ~

Examples: Dennis Rodman, Collin Farrel

~ Club Owner/High Roller ~

Examples: George Clooney, Mark Cuban

~ Jock ~

Examples: David Beckham, Tom Brady

~ Zen Master ~

Examples: Matthew Mcconaughey, Bono

~ Rock Star / Artist ~

Examples: Tommy Lee, Johnny Depp

~ Party Guy ~

Examples: Russell Brand, Charlie Sheen

~ Comedian ~

Examples: Vince Vaughn, Dane Cook


NYC STYLE / FASHION COACH
~IDENTIFY YOUR STYLE~

WAYS TO PICK:

You don’t have to restrict yourself to only one personality nor do you have to stay within the boundaries of this list. There are really an endless amount of personalities you could portray. Feel free to create your own too! Have fun with this and be creative.

One way that I’ve found makes it really easy to select a style is based on characters from movies. If you see a character that embodies similar characteristics as you do, look at how that character dresses. You can use that as inspiration and to begin creating your style.

Note: Later in this style article I included how I created my own style based on the archetypes listed above.

NYC STYLE / FASHION COACH
~IDENTIFY YOUR STYLE~

IDENTITY FRAMING:

Regardless of the style archetype(s) you choose, the most important thing to remember is that you always want a successful, confident, and attractive air to shine through your style. An easy way to do this is to add a powerful adjective before your archetype. For example, instead of just “Lawyer”, you could say “High-Powered Lawyer”, instead of just “DJ” you could say ” World-Famous DJ”. Framing your identity in this way will steer you on the direction of making your personality appear as attractive, confident and successful as possible. Which is exactly what you want whether you’re looking to get better with women or be more successful in business.


NYC STYLE / FASHION COACH
~IDENTIFY YOUR STYLE~

CONGRUENCE:

Remember, one of the key things to focus on before you go any further  with picking your style, is to check in to see how well the personality you’ve chosen fits your own personality. If you’re a talented computer engineer who spends eight hours a day behind a computer screen, it’s going to be really incongruent for you to start dressing like a badass motorcyclist with a leather jacket. On the other hand of computers are your day job and yet one of your biggest passions outside of work is DJing and composing music, then there’s nothing wrong with portraying the DJ personality, maybe with a cool/intelligent engineer twist.


NYC STYLE / FASHION COACH
~IDENTIFY YOUR STYLE~

PORTRAYING DIFFERENT IDENTITIES:

The goal in identifying your style is to portray your personality; many of us have multiple hobbies and do a variety of different things. You may feel that you are not projecting your personality fully if you only choose one identity. You may find that you want to pick two or more personality types and combine them to make a more unique sense of style for yourself. To make this easier to see in your mind’s eye, you can think of it as if you have two or three styles that you can either combine, or wear individually.


NYC STYLE / FASHION COACH
~IDENTIFY YOUR STYLE~

EXAMPLE: CREATING MY OWN STYLE

The three personalities from above that I chose to combine to create my style are:

Bad Boy

Artist/Rock Star

Club Owner/High-Roller

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The way I balance these three, is that depending on where I’m going I might dress more in a casual bad boy/rock star kind of way or I might go more into the high roller direction.


NYC STYLE / FASHION COACH
~IDENTIFY YOUR STYLE~

WHY I PICKED THESE THREE:

~ DEMONSTRATING CONGRUENCE ~

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(1) Artist/Rockstar

  • I play guitar. 
  • I enjoy going to rock concerts.
  • I love music and make my own songs.
  • I have always listened to rock music growing up.

(2) Bad Boy

  • I plan on riding a motorcycle one day.
  • I have a very straightforward and assertive way of being.
  • I like to do really crazy/fun stuff like cliff jumping, sky diving, riding roller coasters, etc.
  • (This personality fits in perfectly with the kind of Rockstar personality I like to portray.)

(3) Club Owner/High-Roller

  • I am an entrepreneur.
  • I plan on running my own business.
  • I go to very classy NYC club environments.

As you can see there are specific reasons as to why I chose each of these as part of my style personality. I took into consideration the environments that I frequent, what I am currently doing, as well as what I plan to do in the near future.

Important Note: If I had a desk job where I had to wear a suit and tie every day, and I didn’t include that in any way into any of my style identities, then my fashion would be lacking in that area.

I would highly suggest combining two or three different identities. You want to be specific in what you’re projecting, and you also want to have some range of casual/classy wear. Your wardrobe should be able to cover most (if not all) of the activities you take part in.

NYC STYLE / FASHION COACH
~IDENTIFY YOUR STYLE~

HOW I COMBINE THEM:

Depending on the occasion I may choose to project more of one personality or another. Let’s say I’m going to a rock concert, that’s the kind of personality I would want to portray. On the other hand, if I’m going out to a high class club in New York City, I might sway all the way to my High-Roller persona/wardrobe.

Naturally, I will also combine them at times when I want to display a bit of both qualities. Let’s say I’m going to a semi-formal family event, I might wear a dress shirt, with some nice designer jeans, some rock n’ roll biker boots and a nice pair of raybans. Even though I’m combining pieces from both personalities, it can really work out if you balance it correctly and shop right. This really depends on your fashion / wardrobe “Flow” which will be covered in future articles.


NYC STYLE / FASHION COACH
~IDENTIFY YOUR STYLE~

PROJECTING YOUR STYLE

The last part to this section is to choose 5 – 10 terms/adjectives that best describe the qualities of the identities you’ve chosen and the qualities that you want to project with your style.

Below are the terms/adjectives that I came up with. In order to make it easier for myself I combined the artist/rockstar and bad body personalities together. Also note that I put terms/adjectives that kind of fit in with one another, next to each other.

Here are the list of terms/adjectives I want to project for each personality:

High Roller

  • Idol / Celebrity
  • Famous / VIP
  • Owner / Boss
  • High-Status
  • Wealthy

Badass Rockstar

  • Bold / Confident / Independent
  • Pornstar / Rockstar
  • Intimindating
  • Risk Taker
  • Sexy

NYC STYLE / FASHION COACH
~IDENTIFY YOUR STYLE~

CONCLUSION

Once you’ve identified your style (picked the personality(ies) you want to project, and you have your 5-10 adjectives to describe them) you can move on to Part 2 – Visualizing Your Style.

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